Advanced Homes
Combining thoughtful design with beautifully curated products to bring dream homes to life.
Clarity and vision
Using thoughtful design and beautifully curated products, Advanced Homes bring dream bathrooms, bedrooms and kitchens to life for discerning clients who love their personable approach and nurturing process.
Regularly recommended for their honest and open communication style, and their reputation for going above and beyond, the Advanced Homes team listen to each client’s unique needs and requirements, guide them through the process, and collaborate with them to create bathroom, bedroom and kitchen designs with simplicity, beauty and practicality in mind.
Having initially started out as a heating spares trade counter, the Advanced Homes brand was introduced to elevate the company’s position in the market, change client perceptions, and showcase their unique design driven, practical and homely approach.
Brand essence
Aspirational
Approachable
Beautiful
Aloof
Corporate
Boring
Colour palette
Brand aesthetic
In harmony with the client experience, the Advanced Homes brand aesthetic combines beauty and practicality for a simple, aspirational and timeless look and feel.
The colour palette is neutral and clear with an element of warmth and cosiness, providing a solid foundation whilst also being able to sit alongside client projects without clashing.
Shapes are geometric and angular, inspired by the company’s home designs. Lines and borders are thin and direct. The Fibonacci spiral and golden ratio are used to balance proportions, alongside ample use of white space to evoke tranquility, calm, and space to breathe.
Although simple at first glance, the primary logo is packed with hidden meaning.
Presenting ideas to clients is both an art and a science. As well as the content itself, the paper quality, texture and design all combine to create a subliminal feeling. The beautifully presented and thought out folder design is a key part of creating delight during the client experience.
With luxurious silver foiling inspired by the company’s brassware, the primary logo sits confidently on the front of the business card.
The Advanced Homes website combines homely and personable imagery, with compelling content that focuses on telling a story, and shows the team’s personality.
In a perfectly bound landscape book, the Advanced Homes brochure showcases the company’s expertise, approach, and portfolio of brands in a beautiful, personable and aspirational way.
Shapes and angles are taken from the primary logo, and symbolise the forward thinking approach of the company.
Textured, uncoated paper is used for a natural, grounded and luxurious feel.
“We can’t put into words how amazing you are and how amazing your work is! We wouldn’t have trusted the project in anyone else’s hands. Thank you, thank you!”
Lindsey Middleton · Advanced Homes
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