Advanced Homes

Combining thoughtful design with beautifully curated products to bring dream homes to life.

Branding Website Art direction
A bright, neutral and homely bathroom space designed by Advanced Homes.

Clarity and vision

Using thoughtful design and beautifully curated products, Advanced Homes bring dream bathrooms, bedrooms and kitchens to life for discerning clients who love their personable approach and nurturing process.

Regularly recommended for their honest and open communication style, and their reputation for going above and beyond, the Advanced Homes team listen to each client’s unique needs and requirements, guide them through the process, and collaborate with them to create bathroom, bedroom and kitchen designs with simplicity, beauty and practicality in mind.

Having initially started out as a heating spares trade counter, the Advanced Homes brand was introduced to elevate the company’s position in the market, change client perceptions, and showcase their unique design driven, practical and homely approach.

Brand essence

Aspirational

Approachable

Beautiful

Aloof

Corporate

Boring

Colour palette

Minimal, geometric logo designed by Jack Watkins for Advanced Homes, a home design company in Lancashire, UK.

Brand aesthetic

In harmony with the client experience, the Advanced Homes brand aesthetic combines beauty and practicality for a simple, aspirational and timeless look and feel.

The colour palette is neutral and clear with an element of warmth and cosiness, providing a solid foundation whilst also being able to sit alongside client projects without clashing.

Shapes are geometric and angular, inspired by the company’s home designs. Lines and borders are thin and direct. The Fibonacci spiral and golden ratio are used to balance proportions, alongside ample use of white space to evoke tranquility, calm, and space to breathe.

Aspirational, approachable and beautiful brand identity moodboard by Jack Watkins for Advanced Homes, a home design company in Lancashire, UK.

Although simple at first glance, the primary logo is packed with hidden meaning.

Presentation folder design by Jack Watkins for Advanced Homes, a home design company in Lancashire, UK.

Presenting ideas to clients is both an art and a science. As well as the content itself, the paper quality, texture and design all combine to create a subliminal feeling. The beautifully presented and thought out folder design is a key part of creating delight during the client experience.

Business card and brand identity design by Jack Watkins for Advanced Homes, a home design company in Lancashire, UK.

With luxurious silver foiling inspired by the company’s brassware, the primary logo sits confidently on the front of the business card.

Website home page design by Jack Watkins for Advanced Homes, a home design company in Lancashire, UK.
Website contact page design by Jack Watkins for Advanced Homes, a home design company in Lancashire, UK.

The Advanced Homes website combines homely and personable imagery, with compelling content that focuses on telling a story, and shows the team’s personality.

Luxury brochure and book design by Jack Watkins for Advanced Homes, a home design company in Lancashire, UK.

In a perfectly bound landscape book, the Advanced Homes brochure showcases the company’s expertise, approach, and portfolio of brands in a beautiful, personable and aspirational way.

Luxury brochure and book design by Jack Watkins for Advanced Homes, a home design company in Lancashire, UK.

Shapes and angles are taken from the primary logo, and symbolise the forward thinking approach of the company.

Luxury brochure and book design by Jack Watkins for Advanced Homes, a home design company in Lancashire, UK.

Textured, uncoated paper is used for a natural, grounded and luxurious feel.

“We can’t put into words how amazing you are and how amazing your work is! We wouldn’t have trusted the project in anyone else’s hands. Thank you, thank you!”

Lindsey Middleton · Advanced Homes

Minimal, geometric logo with silver foiling, designed by Jack Watkins for Advanced Homes, a home design company in Lancashire, UK.
Jack Watkins presenting brand identity ideas on a MacBook to Lucy Sheridan, a visionary founder.

Working together

You only have one chance to make a first impression.
Let’s make it an amazing one.