Finch Bakery

An engaging online presence for the award winning, relatable and massively popular bakery.

Branding Website Online store Art direction
Lauren and Rachel Finch, founders of Finch Bakery

Project summary

Finch Bakery is an award-winning bakery in Lancashire, UK founded and run by twin sisters, Lauren and Rachel Finch.

Well known for their mouthwatering product range, and their honest, fun, relatable, and massively popular social media presence, the Finch Bakery website needed to build on this brand personality as well as launching a new aspect of the business... delicious treats, delivered to your door.

We worked together to create a memorable online experience which delights and draws in their loyal customers, as well as engaging with their huge social media following, all of whom can now enjoy Finch Bakery’s amazing products no matter where they are in the world.

Look and feel









Colour palette


Website and online store design for Finch Bakery


The Finch Bakery website primarily has two purposes: an online store for customers to order delicious treats direct to their door, as well as a home for information about the Lancashire bakery’s award winning offering in order to answer frequently asked questions and reduce the vast number of messages that the team receive on a daily basis.

Carefully considering the user journey, structure and layout of the website throughout the process ensured that the online store was optimised for conversions, and met the bakery’s commercial objectives.

Photography by Nic Taylor

Website and online store design for Finch Bakery

Taking inspiration from the bakery’s interior walls, I worked with Kate Illustrate to digitise her illustrations and transform them into a seamless doodle pattern which could be used in the background of the website.

With the majority of traffic coming from social media, the mobile experience was of paramount importance.

Using a mobile first approach, I made sure to ensure an optimal viewing experience across all devices and screen sizes.

Website and online store design for Finch Bakery

To add to the playful and kooky tone of the website, we made subtle use of emojis, bouncy animations and curved block edges throughout.

Website and online store design for Finch Bakery

The results

With a memorable, eye catching online store, and useful information and answers to FAQs now located in one convenient place, the Finch Bakery team can focus on what they do best... baking!

And now, with an easy to manage online store, the Finch Bakery team can seamlessly manage orders, amend product availability, track sales, and market their products, all on one platform... even from their mobile phones if need be! On-brand order, delivery and account notifications are sent automatically at each stage of the customer journey.

“We had seen Jack’s work on social media and when we decided to move our business online and rebrand, we knew he would be the perfect person to help us. Jack’s knowledge is second to none, and he has made the whole process of setting up a website and online store very easy. He is always on hand if we need advice, tips or have any questions we need answering. It’s been an easy process for our whole family as we have all had tutorials on how to work the website, our new email system, how to process orders, and print labels etc. Jack’s ideas are so creative and better than anything we could have ever come up with ourselves, which has really added to the look of our website. We hope to increase our customer base through the website and give end users a brilliant visual as well as the end product, adding to the overall customer experience. We’ve definitely found this with Jack. Thank you so much!”

Lauren and Rachel Finch

Jack Watkins presenting ideas to a client

Working together

You only have one chance to make a first impression.
Let’s make it a great one.