Jasper Khatari

Timeless tailoring for the style conscious high flyers and big thinkers of the world.

Branding Website Art direction
Aspirational imagery for Savile Row tailor, Jasper Khatari

Clarity and vision

After studying at the world renowned Central Saint Martins, Jasper honed his craft, and later spent time working on Savile Row, as well as working as a freelance tailor and fashion designer.

Known for his structured, flattering shapes and style, and his flair for colour and pattern, the time is now for Jasper to bring his timeless style to a label he can call his own.

Passionate about making his style conscious clients look and feel amazing, Jasper is keen to work with his in-house tailors and UK manufacturers to create both bespoke and custom suits that stand the test of time for many years to come.

Brand essence

Refined

Dramatic

Transformative

Lacklustre

Meagre

Basic

Colour palette

Refined logo design for Savile Row tailor, Jasper Khatari

Brand aesthetic

Cool, calm and considered on the outside, and a little daring on the inside, the Jasper Khatari brand knows how to make a confident yet understated impression.

Avoiding pastiche, olde worlde and traditional elements often associated with Savile Row and tailoring, the Jasper Khatari brand is bold, refined and dramatic. It’s a brand that can stand the test of time, and evolve as the business grows.

Colour and pattern are used in subtle and understated ways to primarily allow the timeless garments to do the talking and bring the colour, whilst also incorporating Jasper’s flair. Inspired by Jasper’s heritage, symbols from India and Hinduism are used throughout e.g. lotus flowers, elephants, and bright colours inspired by peacock feathers.

Moodboard curation for Savile Row tailor, Jasper Khatari
Menswear moodboard curation for Savile Row tailor, Jasper Khatari
Refined, dramatic pattern design for Savile Row tailor, Jasper Khatari
Woven label and pattern design for Savile Row tailor, Jasper Khatari

On the inside of bespoke suit jackets, the woven labels provide a stark contrast to Jasper’s dramatic signature pattern printed onto the silk. Each label is hand embroidered with the client’s name in Jasper’s handwriting for an extra special touch. Clients will love this attention to detail and will take great pleasure in owning a one off, made to measure suit, handmade in the UK.

Business stationery, letterhead, envelope and business card design for Savile Row, Jasper Khatari

With subtle flashes of colour and use of the signature brand icon, letterheads and business stationery are confident and considered in line with the brand essence.

Business card design for Savile Row tailor, Jasper Khatari

Company business cards again make use of the elephant brand mark, with subtle flashes of colour. Jasper’s signature is embossed on the back of each business card for an added personal touch.

Website home page design for Savile Row tailor, Jasper Khatari

The website home page continues the refined and dramatic feel for the brand with inspirational imagery, simple type and bespoke illustrations.

Capsule collection and sub-brand logo design for Savile Row tailor, Jasper Khatari

Ready to wear brand

To preserve the integrity of Jasper’s bespoke tailoring brand, a sub brand of the parent identity will be introduced for the new ready to wear collection… Capsule by Jasper Khatari.

Always focused on quality over quantity, the Jasper Khatari ready to wear range will launch with a capsule collection of tailored jackets, trousers and skirts, and will expand to encompass more transformative pieces as the brand establishes itself in the market.

Woven label design for Savile Row tailor, Jasper Khatari

In contrast to the white background used for bespoke suit labels, the "Capsule" collection uses a navy background for the woven label.

Swing label design for Savile Row tailor, Jasper Khatari

Swing labels for the "Capsule" collection focus on the sub-brand and Made in England messaging, with the brand pattern used on the back of the swing label. Labels are printed onto 600gsm GF Smith Ice White card, sourced from sustainable forests.

Typography and hand lettering for Savile Row tailor, Jasper Khatari
Pattern design for Savile Row tailor, Jasper Khatari

Inspired by Jasper’s Indian and Hindu heritage, the bright pattern is made up of lotus flowers, with colours inspired by peacock feathers. Tightly packed and brightly coloured, the pattern will be a key identifier for the Jasper Khatari brand, and perfectly aligns with the dramatic, bold and distinctive brand aesthetic.

“Jack, you have so pulled this out of the bag! Oh my goodness, it looks phenomenal. You should be really, really proud.”

Fiona Humberstone · The Brand Stylist

Brand, logo and pattern design for Savile Row tailor, Jasper Khatari
Jack Watkins in a black t-shirt presenting branding and website ideas to a client on a MacBook

Working together

You only have one chance to make a first impression.
Let’s make it an amazing one.