Jessica Rose Williams

A journey of self-discovery and letting go, explored through thoughtful writing and beautiful imagery.

Clarity and vision

Following a cervical cancer diagnosis at the age of 25, Jessica had realised just how lost and unfulfilled she was, and set out to find her own version of happiness, peace and freedom. After a journey of self-discovery, letting go and embracing simplicity, Jessica now inspires other like-minded souls to find their own version of a simplified life, home and wardrobe through her carefully crafted content, thoughtful writing, and beautiful photography and cinematography.

Jessica’s work centres around sharing lifestyle inspiration for those who are striving for a simpler, more creative and intuitive life. Sharing personal thoughts, insights and lessons she’s learnt from her own road less travelled, common themes in Jessica’s work include capsule wardrobes, minimalism, slow living, creativity, self-care, slow travel and home interiors.

Brand essence

Beautifully simple

Thoughtful

Romantic

Cluttered

Rushed

Traditional

Colour palette

Creative direction

Beautifully simple, the creative direction for the Jessica Rose Williams brand is purposefully and thoughtfully stripped back to its simplest and most intentional form, in the same way that Jessica encourages her audience to simplify their life, home and wardrobe.

The brand colour palette is delicate, muted and warm. Photography is enchanting, intuitive and romantic. Typography is considered, flowing and carefully laid out. Shapes and lines are smooth and subtly rounded. Paper is simple with subtle texture used for a tactile, tangible and down-to-earth feel. The brand’s tone of voice is conversational, thoughtful and inspiring.

Book design

Perhaps the place where Jessica’s words and images really come to life like never before, I designed three coffee table style books that help readers to discover what a simplified life, home and wardrobe could look like for them.

Website

As the online home for all of Jessica’s work, it was important that the Jessica Rose Williams website provided a compelling reading, viewing and buying experience on all devices and screen sizes. Optimised for conversions, engagement and time on the site, we carefully considered and thought out the journey, structure, layout and design of the website to place an emphasis on Jessica’s words and images, ensuring an engaging, legible and inspiring experience throughout.

“Oh my word, it just looks… it looks incredible! I’m a bit overwhelmed by how amazing it all looks, and what professional design has done to elevate my work. Wow! There’s not one thing that I’m looking at and thinking I don’t like – so, thank you, thank you, thank you… so much!”

Jessica Rose Williams