Lilian is a talented singer songwriter and YouTube star with almost 1 million views on the platform.
With an already impressive following, she was looking to take her music to the next level with an EP of original music. I worked with her to direct the campaign from start to finish, cowriting and producing the music, shooting the artwork and promotional photos, and filming a video to show off the title track and Lilian’s angelic voice.
In line with Lilian’s personality, I made sure that every aspect of the campaign was light, graceful and elegant. I overhauled Lilian’s brand to make it as simple as possible, whilst still maintaining a unique identity which stands out from the crowd.
Look and feel
Photography and video
For Lilian’s visual and motion identity, we chose a surreal and magical style, which made people look (and listen) twice. The promo photos and music video make use of various visual effects allowing Lilian to fly, levitate and even become invisible!
Inspiring the surreal visuals, the music makes use of subtle electronic elements and layered choir-like vocals which allow Lilian’s angelic voice to really shine.
An investment in an eye catching visual identity allowed Lilian to grow her audience, increase engagement, and elevated Lilian’s angelic voice to new heights.