Lilian

An eye catching, and ear catching campaign for a super talented singer.

Branding Photography Video Art direction Music
Lilian’s Heaven EP artwork and packaging design

Project summary

Lilian is a talented singer songwriter and YouTube star with almost 1 million views on the platform.

With an already impressive following, she was looking to take her music to the next level with an EP of original music. I worked with her to direct the campaign from start to finish, cowriting and producing the music, shooting the artwork and promotional photos, and filming a video to show off the title track and Lilian’s angelic voice.

In line with Lilian’s personality, I made sure that every aspect of the campaign was light, graceful and elegant. I overhauled Lilian’s brand to make it as simple as possible, whilst still maintaining a unique identity which stands out from the crowd.

Look and feel

Surreal

Dreamy

Graceful

Elegant

Subtle

Colourful

Magical

Angelic

Colour palette

Branding, music artwork and logo design by Jack Watkins for talented singer songwriter, Lilian

Photography and video

For Lilian’s visual and motion identity, we chose a surreal and magical style, which made people look (and listen) twice. The promo photos and music video make use of various visual effects allowing Lilian to fly, levitate and even become invisible!

Photography by Jack Watkins for talented singer songwriter, Lilian
Photography by Jack Watkins for talented singer songwriter, Lilian
Photography by Jack Watkins for talented singer songwriter, Lilian
Photography by Jack Watkins for talented singer songwriter, Lilian
Photography by Jack Watkins for talented singer songwriter, Lilian
Photography by Jack Watkins for talented singer songwriter, Lilian

Music

Inspiring the surreal visuals, the music makes use of subtle electronic elements and layered choir-like vocals which allow Lilian’s angelic voice to really shine.

The results

An investment in an eye catching visual identity allowed Lilian to grow her audience, increase engagement, and elevated Lilian’s angelic voice to new heights.

Photography by Jack Watkins for talented singer songwriter, Lilian
Jack Watkins presenting ideas to a client

Working together

You only have one chance to make a first impression.
Let’s make it a great one.