Lucy Nolan Harp

An elevated brand identity and online presence for an internationally renowned harpist.

Branding Photography Website
Photography for award-winning harpist, Lucy Nolan

Project summary

Lucy Nolan is an award-winning harpist who has performed all around the world at prestigious venues such as the Royal Opera House, The Sage and The Bridgewater Hall. As well as being a rewowned performer for solo recitals, orchestral performances, weddings and events, she is also an accomplished teacher and arranger.

We worked together to create a brand identity and website which reflected Lucy’s love for her instrument, and her passion for modern composers and performance techniques.

A love of doing things differently to the norm is a trait we both had in common, and we collaborated to elevate Lucy’s brand and offering to new heights, and take the harp to new places.

Look and feel

Understated

Distinctive

Modern

Quirky

Light

Airy

Approachable

Differentiating

Colour palette

Typography

Branding and logo design for internationally renowned harpist, Lucy Nolan

Photography

With a theme of ‘taking harp to new places’, we explored the idea of taking the harp to places where you might not expect to find one. Fields, woodlands, bus stops, roads, against the clouds… it was quite a mission!

I was conscious to choose locations which were in line with the look and feel of Lucy’s brand. Bringing out the bluer tones in the images during the editing process brought some of the greens closer to Lucy’s teal brand colour, and helped the photos to balance with the rest of the website.

Photography by Jack Watkins for award-winning harpist, Lucy Nolan
Photography by Jack Watkins for award-winning harpist, Lucy Nolan
Photography by Jack Watkins for award-winning harpist, Lucy Nolan
Photography by Jack Watkins for award-winning harpist, Lucy Nolan
Photography by Jack Watkins for award-winning harpist, Lucy Nolan
Photography by Jack Watkins for award-winning harpist, Lucy Nolan
Photography by Jack Watkins for award-winning harpist, Lucy Nolan
Photography by Jack Watkins for award-winning harpist, Lucy Nolan

Website

Lucy’s diversified offering came with a unique challenge of how to present information to a wide range of potential clients. From orchestral directors, to brides-to-be, to TV casting directors, to possible collaborators, Lucy’s website needed to be an enjoyable and informative experience for all potential audiences.

We mapped out a clear user flow and content journey for each type of client, and ensured a delightful experience with easy to understand navigation, compelling copy, and clear calls to action… all in line with Lucy’s distinctive, light and airy brand identity.

Website design by Jack Watkins for award-winning harpist, Lucy Nolan

With the majority of traffic likely to be on mobile devices, I followed a mobile-first approach, and ensured an optimal viewing experience across all devices.

We considered and mapped out the user journey at the beginning of the process to ensure a clear experience no matter what the user is looking for.

Website design by Jack Watkins for award-winning harpist, Lucy Nolan

A particular highlight is the diary functionality which showcases Lucy’s upcoming performances and events, as well as linking to directions to the venue on Google Maps, providing ticket booking links, as well as dynamically showing the next upcoming performance for each ensemble that Lucy performs in.

Website design by Jack Watkins for award-winning harpist, Lucy Nolan

The results

Lucy now has a beautiful and engaging brand identity and online presence which elevates her unique offering, and delights and draws in her ideal clients.

The eye catching photographs and brand identity have proven to be the ultimate differentiator, and played a key part in Lucy being cast in ITV’s brand new series of Victoria and Channel 4’s Hollyoaks.

An increase in enquiries, demand and brand awareness meant that Lucy achieved a return on her investment within days of launching, and was delighted with the commercial results for her business.

“When it came to setting up my business, the branding and website were crucial. I decided to ask Jack to do them after I had seen and loved his previous work. Jack listened to everything I wanted, kept me updated throughout the whole process and liaised with me to discuss recommendations and new ideas along the way. He created something memorable and quirky for my branding, and for my website he advised me every step of the way and always responded to my questions swiftly. I absolutely love the result and have had so many compliments, as well as a vast increase in the number of clients interested in working with me. Jack gave me a thorough and clear tutorial on how to manage the website myself which was really insightful and surprisingly easy too! Thank you so much Jack for your amazing work!”

Lucy Nolan · Harpist

Jack Watkins presenting ideas to a client

Working together

You only have one chance to make a first impression.
Let’s make it a great one.