A seamless experience
After gaining an impressive following and customer base through social media platforms, M+LKPLUS needed to take their brand to the next level and make the order process more seamless by introducing a brand new website.
With a young, mainly female demographic, it was important that the website looked and worked beautifully on mobile devices. With a responsive design approach and mobile-first mentality, I made this requirement a reality.
Easy order management
With an integrated online store, customers are able to easily choose their made-to-order flavours. The team at M+LKPLUS HQ have access to a mobile app which allows them to manage orders, product inventory and promo codes all in one handy location.
Following atomic design principles, I used a modern, legible typeface with consistent typographic styles and buttons throughout the site. Colour was used carefully to highlight calls to action and to bring attention to specific elements.
I art directed and photographed the M+LKPLUS product range for use throughout the website, highlighting the various use cases and benefits of using the innovative products.
Camilla Ainsworth · Founder