A creative partnership.
Since the brand’s conception at the beginning of 2018, I’ve been working alongside M+LKPLUS as their creative partner. Initially focused on the creation of their first website and online store, I helped M+LKPLUS to take their brand to the next level and make the order process a seamless experience.
With a young, mainly female demographic, it was important that the website looked and worked beautifully on mobile devices. With a responsive design and mobile first approach, I made sure to create an optimal browsing experience on all devices.
A brand with clarity.
Following atomic design principles, I used a modern, legible typeface with consistent typographic styles and buttons throughout the site. Colour was used carefully to highlight calls to action and to bring attention to specific elements.
Nutoriously good packaging.
As M+LKPLUS prepared to launch their brand new product range, I worked with them to design a new bottle and packaging for the new grab and go bottle. With a goal to be on the shelves and in fridges at major retailers around the country, the bottle needed to stand out from the crowd, and capture the attention of busy shoppers. We incorporated the brand’s unique, sassy tone of voice, and an eye-catching splash design.
As seen on The Apprentice.
M+LKPLUS’ founder Camilla Ainsworth was the runner up on the latest series of The Apprentice where she battled it out for Lord Sugar’s investment. The product idea received unanimous praise from leading industry experts and renowned business tycoons.
Photography by the amazing Ian McManus.
Camilla Ainsworth · Founder