M+LKPLUS

A refined brand, nutorious packaging and a stand out online store for this nutty new brand.

Branding Website Online store
Responsive website design for M+LKPLUS

Project summary

M+LKPLUS is a producer of "no naughties nut juice", a gourmet flavoured range of nut milks with an aim to disrupt the vegan, free from and dairy free markets.

The company is the brainchild of Camilla Ainsworth, the runner up in the 2018 series of BBC’s The Apprentice. Both Camilla, M+LKPLUS and their products have been widely acclaimed by leading industry experts and renowned business tycoons, and can now be found in multiple high profile stores around the UK.

As M+LKPLUS transitioned from being a local service to a national operation, I worked with Camilla to refine the M+LKPLUS brand, design their eye catching packaging, and create a memorable, conversion optimised online store for distance selling of their products.

Look and feel

Sassy

Fun

Bold

Eye catching

Playful

Nutty

Simple

Young

Colour palette

Typography

Mobile first website design for M+LKPLUS

Branding and packaging

With a goal to be on the shelves and in fridges at major retailers around the country, I worked with M+LKPLUS to design a new grab and go bottle which stands out from the crowd, and captures the attention of busy shoppers.

As is often the case with food packaging, the challenge was to design a bottle which catches your eye and feels innately simple, whilst also meeting the endless labelling requirements to ensure its legal compliance and provide consumers with relevant information.

Utilising consistent typography, spacing and use of colour throughout the bottle design, we also incorporated the brand’s unique, sassy tone of voice to inform and delight.

Branding and packaging design for Camilla Ainsworth’s nut milk brand, M+LKPLUS
Branding and packaging design for Camilla Ainsworth’s nut milk brand, M+LKPLUS
Branding and packaging design for Camilla Ainsworth’s nut milk brand, M+LKPLUS
Branding and packaging design for Camilla Ainsworth’s nut milk brand, M+LKPLUS

Website

Since the brand’s conception, I’ve worked alongside M+LKPLUS as their creative partner. Initially focused on the creation of their first website and online store, I helped M+LKPLUS to take their brand to the next level and make the order process a seamless experience.

Sass and nut puns bring the brand personality to life throughout the website, with M+LKPLUS products and crafted copy thoughtfully laid out in an ultra modern, simple design.

Photography by the amazing Ian McManus.

Website design by Jack Watkins for Camilla Ainsworth’s nut milk brand, M+LKPLUS

Following atomic design principles, I used a modern, legible typeface with consistent typographic styles and buttons throughout the site.

Colour was used carefully to highlight calls to action and to bring attention to specific elements.

With a young, mainly female demographic, it was important that the website looked and worked beautifully on mobile devices.

Website design by Jack Watkins for Camilla Ainsworth’s nut milk brand, M+LKPLUS

Following a responsive design and mobile first approach, I made sure to create an optimal browsing experience on all devices.

Website design by Jack Watkins for Camilla Ainsworth’s nut milk brand, M+LKPLUS
Colourful packaging design for M+LKPLUS

“Working with Jack has been an absolute DELIGHT. He goes above and beyond all expectations and gets as excited as you are to create your website. His work ethic is second to none and his personality is infectious. In fact… I already want to create another business just so that I can work with him on another website!”

Camilla Ainsworth · Founder

Jack Watkins presenting ideas to a client

Working together

You only have one chance to make a first impression.
Let’s make it a great one.