M+LKPLUS is a producer of "no naughties nut juice", a gourmet flavoured range of nut milks with an aim to disrupt the vegan, free from and dairy free markets.
The company is the brainchild of Camilla Ainsworth, the runner up in the 2018 series of BBC’s The Apprentice. Both Camilla, M+LKPLUS and their products have been widely acclaimed by leading industry experts and renowned business tycoons, and can now be found in multiple high profile stores around the UK.
As M+LKPLUS transitioned from being a local service to a national operation, I worked with Camilla to refine the M+LKPLUS brand, design their eye catching packaging, and create a memorable, conversion optimised online store for distance selling of their products.
Look and feel
Branding and packaging
With a goal to be on the shelves and in fridges at major retailers around the country, I worked with M+LKPLUS to design a new grab and go bottle which stands out from the crowd, and captures the attention of busy shoppers.
As is often the case with food packaging, the challenge was to design a bottle which catches your eye and feels innately simple, whilst also meeting the endless labelling requirements to ensure its legal compliance and provide consumers with relevant information.
Utilising consistent typography, spacing and use of colour throughout the bottle design, we also incorporated the brand’s unique, sassy tone of voice to inform and delight.
Since the brand’s conception, I’ve worked alongside M+LKPLUS as their creative partner. Initially focused on the creation of their first website and online store, I helped M+LKPLUS to take their brand to the next level and make the order process a seamless experience.
Sass and nut puns bring the brand personality to life throughout the website, with M+LKPLUS products and crafted copy thoughtfully laid out in an ultra modern, simple design.
Photography by the amazing Ian McManus.
Following atomic design principles, I used a modern, legible typeface with consistent typographic styles and buttons throughout the site.
Colour was used carefully to highlight calls to action and to bring attention to specific elements.
With a young, mainly female demographic, it was important that the website looked and worked beautifully on mobile devices.
Following a responsive design and mobile first approach, I made sure to create an optimal browsing experience on all devices.
Camilla Ainsworth · Founder