The 180 Project

An inspiring new brand and thought provoking online presence for a local charity.

Branding Website
Ripped male athlete in a duotone teal and purple style

Project summary

The 180 Project are a team and community dedicated to helping those with alcohol and drug dependencies, and helping them to turn their lives around.

The non-profit organisation were ready to take their charity to the next level with a new brand identity and website which showcased their unique cross fit programme, mental health and empowerment initiatives.

I worked with The 180 Project team to design a versatile and vibrant identity, alongside a colourful website and brand message.

Look and feel

Inspiring

Approachable

Emotional

Compelling

Colourful

Clear

Transformative

Purposeful

Colour palette

Typography

Embossed branding and logo design by Jack Watkins on textured paper for inspiring brand and charity, The 180 Project

Website

The 180 Project website needed to clearly show people how they can get involved, donate, and work with the team.

At the beginning of the design process, we mapped out the various types of people who may visit The 180 Project website, and ensured a simple journey no matter what the user is looking for.

Colourful home page and website design by Jack Watkins for inspiring charity, The 180 Project
Responsive, colourful and bright mobile website design by Jack Watkins for inspiring charity, The 180 Project
Responsive, colourful and bright mobile website design by Jack Watkins for inspiring charity, The 180 Project
Responsive, colourful and bright mobile website design for inspiring charity, The 180 Project

Engaging photos and videos are used throughout the site to tell The 180 Project’s unique story, and help to spread their message to a wider audience in a simple, informative and encouraging way.

Inspiring quote on image of ripped male athlete in a duotone teal and purple style
Colourful and clear website design for inspiring charity, The 180 Project
Clear navigation and mobile website design by Jack Watkins for inspiring charity, The 180 Project
Mobile website design by Jack Watkins for inspiring charity, The 180 Project

I used a modern, friendly and legible typeface with consistent typographic styles and buttons throughout the site.

Colour was used to bring a consistent style to images, highlight calls to action and to bring attention to specific elements.

Colourful, bright and clear website design by Jack Watkins for inspiring charity, The 180 Project

The results

An inspiring brand identity and powerful, thought provoking online presence allowed The 180 Project to bid for funding and receive vast amounts of donations to further their cause and bring their amazing work to more of the people who need it.

I am proud to support the branding and web design for this amazing local cause, doing great things for our community.

Busy gym and rowing machines in a duotone teal and purple style for inspiring charity, The 180 Project
Jack Watkins in a black t-shirt presenting branding and website ideas to a client on a MacBook

Working together

You only have one chance to make a first impression.
Let’s make it a great one.