The 180 Project are a team and community dedicated to helping those with alcohol and drug dependencies, and helping them to turn their lives around.
The non-profit organisation were ready to take their charity to the next level with a new brand identity and website which showcased their unique cross fit programme, mental health and empowerment initiatives.
I worked with The 180 Project team to design a versatile and vibrant identity, alongside a colourful website and brand message.
Look and feel
The 180 Project website needed to clearly show people how they can get involved, donate, and work with the team.
At the beginning of the design process, we mapped out the various types of people who may visit The 180 Project website, and ensured a simple journey no matter what the user is looking for.
Engaging photos and videos are used throughout the site to tell The 180 Project’s unique story, and help to spread their message to a wider audience in a simple, informative and encouraging way.
I used a modern, friendly and legible typeface with consistent typographic styles and buttons throughout the site.
Colour was used to bring a consistent style to images, highlight calls to action and to bring attention to specific elements.
An inspiring brand identity and powerful, thought provoking online presence allowed The 180 Project to bid for funding and receive vast amounts of donations to further their cause and bring their amazing work to more of the people who need it.
I am proud to support the branding and web design for this amazing local cause, doing great things for our community.