The Kings Club

A stylish, distinctive online experience for an exciting new clothing brand.

Website Online store
Dom Lever, Sam Reece, Dean Overson and Jordi Whitworth wearing The Kings Club clothing

Project summary

The Kings Club are a new brand offering men’s clothing to fashion forward consumers. They needed an online presence and online store in order to build their customer base, showcase their products, manage orders and position themselves within the marketplace.

With a vision to become the next big menswear brand, The Kings Club needed an online experience that told their story, increased brand awareness and ultimately grew sales.

Look and feel

Cool

Stylish

Exclusive

Real

Casual

Understated

Colour palette

Typography

Product collection, website and online store design by Jack Watkins for men’s clothing brand, The Kings Club
Home page, website and online store design for men’s clothing brand, The Kings Club
Home page, website and online store design for men’s clothing brand, The Kings Club
Footer, website and online store design for men’s clothing brand, The Kings Club

Following best practices and industry standards, the user experience is as simple as possible, ensuring an easy ordering process, and guiding users along the process with the least possible drop offs.

As the majority of traffic would be coming from Instagram, I created a responsive, mobile first online store optimised for all devices.

Basket, website and online store design for men’s clothing brand, The Kings Club
Product page, website and online store design for men’s clothing brand, The Kings Club
Mobile collection page, website and online store design for men’s clothing brand, The Kings Club
Mobile product page, website and online store design for men’s clothing brand, The Kings Club

Use of animation adds depth, helps to create spatial relationships between elements, highlight key actions, and adds character to common interactions across the experience.

About us page, website and online store design for men’s clothing brand, The Kings Club

The results

The Kings Club now have a seamless customer experience and online presence, and the team have an easy to use online platform which allows them to manage products, keep track of stock, set up discount codes, and manage and ship orders.

Thanks to a carefully curated team of creatives and models, The Kings Club have an on brand online store which perfectly encapsulates their cool, stylish, distinctive outlook.

Dom Lever wearing The Kings Club grey t-shirt

“Four months ago, our vision became a reality and we needed someone to bring our product to life in the form of a website. We met Jack, and he amazed us with his quality, new ideas and attention to detail. So easy to work with, and can honestly say we have met a friend for life. We wouldn’t think of going anywhere else for further work… Sorry Jack, you’re stuck with us forever now!”

Jay Barrowclough · Founder

Jack Watkins in a black t-shirt presenting branding and website ideas to a client on a MacBook

Working together

You only have one chance to make a first impression.
Let’s make it an amazing one.