It’s all about the experience
With a vision to become the next big menswear brand, The Kings Club needed an online experience that told their story, increased brand awareness and ultimately grew sales.
An emphasis was placed on motion to make the user interface expressive and easy-to-use. Use of animation helps to create spatial relationships between elements, highlight key actions, and adds character to common interactions across the experience.
Following best practices and industry standards, the user experience is as simple as possible, ensuring an easy ordering process, and guiding users along the process with the least possible drop-offs. As the majority of traffic would be coming from Instagram, I created a mobile-first online store optimised for all devices.
Simple, inside and out
Not only was it important to make the customer experience as seamless as possible, there needed to be an easy way for The Kings Club team to manage their products, keep track of stock, set up discount codes, and manage and ship orders. I set up an easy-to-use online system which allows them to do all of this and more... all in a simple, user-friendly interface.
A curated team
The Kings Club carefully curated an amazing team of creatives and models, including Jamie Booth for photography, Kristian Lucas for videography, and models Dom Lever, Dean Overson, Jordi Whitworth, and Sam Reece (as seen on Love Island, The X Factor and Ex on the Beach).
Jay Barrowclough · Founder