The Kings Club

A stand out online experience for an exciting new clothing brand

Dom Lever, Sam Reece, Dean Overson and Jordi Whitworth wearing The Kings Club clothing

It’s all about the experience

With a vision to become the next big menswear brand, The Kings Club needed an online experience that told their story, increased brand awareness and ultimately grew sales.

Website design + development Online store design + development User experience design
Mobile-first website design by Jack Watkins for The Kings Club

Engaging animation

An emphasis was placed on motion to make the user interface expressive and easy-to-use. Use of animation helps to create spatial relationships between elements, highlight key actions, and adds character to common interactions across the experience.

Responsive website design and online store by Jack Watkins for The Kings Club

Conversion optimised

Following best practices and industry standards, the user experience is as simple as possible, ensuring an easy ordering process, and guiding users along the process with the least possible drop-offs. As the majority of traffic would be coming from Instagram, I created a mobile-first online store optimised for all devices.

Clothing details for The Kings Club

Simple, inside and out

Not only was it important to make the customer experience as seamless as possible, there needed to be an easy way for The Kings Club team to manage their products, keep track of stock, set up discount codes, and manage and ship orders. I set up an easy-to-use online system which allows them to do all of this and more... all in a simple, user-friendly interface.

Responsive website design and online store by Jack Watkins for The Kings Club

A curated team

The Kings Club carefully curated an amazing team of creatives and models, including Jamie Booth for photography, Kristian Lucas for videography, and models Dom Lever, Dean Overson, Jordi Whitworth, and Sam Reece (as seen on Love Island, The X Factor and Ex on the Beach).

Dom Lever wearing The Kings Club clothing
Dom Lever, Sam Reece, Dean Overson and Jordi Whitworth wearing The Kings Club clothing

Jay Barrowclough said...

“Four months ago, our vision became a reality and we needed someone to bring our product to life in the form of a website. We met Jack, and he amazed us with his quality, new ideas and attention to detail. So easy to work with, and can honestly say we have met a friend for life. We wouldn’t think of going anywhere else for further work… Sorry Jack, you’re stuck with us forever now!”

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So much more than a designer

Take a fresh approach for your brand and website with the millennial creative, Jack Watkins.

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