The Litvinjov Academy

Renowned for its modern and rigorous approach to ballet, this academy nurtures exceptional talent.

Branding Website Art direction
Students at The Litvinjov Academy for ballet and contemporary dance

Clarity and vision

Guiding and nurturing exceptional talent, The Litvinjov Academy prepares students for the industry at large, with a focus on individuality, employability and passion for the arts.

Now in its’ 25th year, the academy is renowned for its modern and rigorous approach to ballet. With a glittering alumni, the school offers saturday classes in jazz, ballet, tap, lyrical and contemporary dance up to the age of 11, as well as full time ‘stage school’ courses for exceptional students aged 11-18. Ballet and dance classes are held alongside the required school work as well as lessons in musical theatre, acting and singing in order to give students maximum employability as they leave the school.

Brand essence

Prestigious

Disciplined

Aspirational

Small

Lax

Traditional

Colour palette

Prestigious logo design for ballet and contemporary dance school, The Litvinjov Academy

Brand aesthetic

Inspired by the dynamism of dance, the contrast of the stage, and the delicate, flowing lines of ballet and contemporary dance, The Litvinjov Academy brand is prestigious, disciplined and aspirational.

The brand colour palette is focused and refined, with colours that are inspired by the light and dark of stage light, delicate feather costumes, and pink-y skin tones, as with ballet shoes themselves.

Moodboard for ballet and contemporary dance school, The Litvinjov Academy
Creative and dynamic imagery combining photography and type for ballet and contemporary dance school, The Litvinjov Academy

Celebrating 25 years of The Litvinjov Academy, the dancer and 25 typography combine with one another, in a dance-like fashion.

Prestigious prospectus cover design for ballet and contemporary dance school, The Litvinjov Academy

In a perfectly bound square book, the academy prospectus is likely to be one of the first experiences a parent or student will have with the academy, and so, first impressions are everything.

Contents page and prospectus design for ballet and contemporary dance school, The Litvinjov Academy
Prospectus design for ballet and contemporary dance school, The Litvinjov Academy
Prospectus design for ballet and contemporary dance school, The Litvinjov Academy

With a matte laminated cover, and beautifully textured GF Smith paper for the inside pages, the prospectus sets the tone for the prestigious, disciplined and aspirational experience that a student and parent will have when interacting with the academy.

Prospectus design for ballet and contemporary dance school, The Litvinjov Academy
Prospectus design for ballet and contemporary dance school, The Litvinjov Academy
London billboard and advert design for ballet and contemporary dance school, The Litvinjov Academy

The dynamic and creative imagery is elegant, aspirational and refined and is bound to turn heads when used in selected industry magazines, external advertising and as huge posters within the academy buildings.

“Wow Jack, this is absolutely amazing! Your sheer commitment to your vision is really inspirational. It’s incredible how much thought you’ve put into this. You’ve really captured the essence of what the business is all about, elevated it and taken it even further.”

Fiona Humberstone · The Brand Stylist

Prestigious website design for ballet and contemporary dance school, The Litvinjov Academy
Jack Watkins in a black t-shirt presenting branding and website ideas to a client on a MacBook

Working together

You only have one chance to make a first impression.
Let’s make it an amazing one.