The Spectacle Factory

The place to gain ultimate vision with a product that perfectly fits your personality, lifestyle and expression.

Young lady wearing stylish JF Rey eyewear, purchased from The Spectacle Factory, a leading optician in Lancashire, UK.

Clarity and vision

A leading optician and eyewear destination in the UK, The Spectacle Factory is known for its guided, educational and innovative experience combining eye health and creative eyewear fashion. Using new technologies and beautifully designed products sourced from all around the world, the team at The Spectacle Factory spend time with their customers to learn about their individual needs in order to give them the best vision possible, in a way that suits their lifestyle, and in a frame that suits their personality and expression.

The business has come a long way since opening in 1996, and as the team moved into a new state of the art building, it was time for the brand aesthetic to match the client experience and the team’s vision for the next phase of the business.

The branding process highlighted the potential for a new name to more accurately portray the company’s brand essence and personality, and this is an area we’re continuing to explore.

Brand essence

Knowledgeable

Nurturing

Innovative

Small

Manufactured

Technical

Colour palette

Eyewear for the individual artwork, combining bold type with handwritten text for a personal touch.

Brand aesthetic

Inspired by the The Spectacle Factory’s combination of both eye health and fashion, the business’ brand aesthetic is a carefully considered balance of both substance and style.

The Spectacle Factory’s clients value looking good, and are aesthetically driven. The brand identity is therefore modern, creative and fashion forward, but balancing this with substance.

The experience is personal, interactive and nurturing. It’s an experience done well. Each and every element of the process is thought out, and this provides a sense of security and safety. This is especially important when dealing with the health of their clients, and one of their five senses.

The brand identity is confident, distinctive, and sets the business apart from high street opticians who often have safe, boring, corporate identities. It sets the tone, creates the right impact, and ensures clients come with the right expectations.

Branding moodboard for The Spectacle Factory, a leading optician and eyewear store in Lancashire, UK.

Inspired by the The Spectacle Factory’s combination of both eye health and fashion, the business’ brand aesthetic is a carefully considered balance of both substance and style.

The logo has been thoughtfully designed to represent the brand’s unique personality.

Business documents and brand identity design by Jack Watkins for The Spectacle Factory, a leading optician and eyewear store in Lancashire, UK.

Business documents are modern, creative and simple. Both the letterhead and business cards are printed on thicker and usual paper and card to ensure that they feel substantial and solid. Special finishing is used on the business card to make the logo reflect differently under the light.

Magazine advert design by Jack Watkins for The Spectacle Factory, a leading optician and eyewear store in Lancashire, UK.

Magazine adverts for the business are personal, authentic and showcase the company’s knowledge with real world testimonials and photography of clients. Simple headshot photography showcases The Spectacle Factory’s products in an authentic and stylish way, with testimonials detailing the unique client experience that every client has.

Book design by Jack Watkins for The Spectacle Factory, a leading optician and eyewear store in Lancashire, UK.
Book design by Jack Watkins for The Spectacle Factory, a leading optician and eyewear store in Lancashire, UK.

Balancing carefully considered typography with distinctive imagery, and packed with valuable knowledge, the eyewear guide is an impressive takeaway for clients and prospective clients alike.

Book design by Jack Watkins for The Spectacle Factory, a leading optician and eyewear store in Lancashire, UK.

The eyewear guide is a perfect balance of the style and substance that the business is known for.

Book design by Jack Watkins for The Spectacle Factory, a leading optician and eyewear store in Lancashire, UK.

Bound into a book, the eyewear guide is a memorable part of The Spectacle Factory experience, with clients generously sharing photos of the book to social media. A coffee table staple!

Book design by Jack Watkins for The Spectacle Factory, a leading optician and eyewear store in Lancashire, UK.

“Jack, I can’t even finish the presentation as I have to let you know how fantastic your work is. I can hardly breathe. It’s absolutely brilliant. I’m so proud, thank you.”

Amanda Sands · The Spectacle Factory

Website design by Jack Watkins for The Spectacle Factory, a leading optician and eyewear store in Lancashire, UK.