Clarity and vision
A leading optician and eyewear destination in the UK, The Spectacle Factory is known for its guided, educational and innovative experience combining eye health and creative eyewear fashion. Using new technologies and beautifully designed products sourced from all around the world, the team at The Spectacle Factory spend time with their customers to learn about their individual needs in order to give them the best vision possible, in a way that suits their lifestyle, and in a frame that suits their personality and expression.
The business has come a long way since opening in 1996, and as the team moved into a new state of the art building, it was time for the brand aesthetic to match the client experience and the team’s vision for the next phase of the business.
The branding process highlighted the potential for a new name to more accurately portray the company’s brand essence and personality, and this is an area we’re continuing to explore.
Small Manufactured Technical
Inspired by the The Spectacle Factory’s combination of both eye health and fashion, the business’ brand aesthetic is a carefully considered balance of both substance and style.
The Spectacle Factory’s clients value looking good, and are aesthetically driven. The brand identity is therefore modern, creative and fashion forward, but balancing this with substance.
The experience is personal, interactive and nurturing. It’s an experience done well. Each and every element of the process is thought out, and this provides a sense of security and safety. This is especially important when dealing with the health of their clients, and one of their five senses.
The brand identity is confident, distinctive, and sets the business apart from high street opticians who often have safe, boring, corporate identities. It sets the tone, creates the right impact, and ensures clients come with the right expectations.
Amanda Sands · The Spectacle Factory