Hello.

I’m Jack Watkins — an artist and creative working across music, design, and writing.

For me, these aren’t separate disciplines. They’re different ways of exploring the same questions... how things feel, what they mean, and how they’re shaped into form. Whether I’m writing a song, designing a brand identity, or reflecting in words, my focus is the same — understanding what’s true, and expressing it with intention.

A throughline

Much of my work sits at the intersection of emotion and structure.

I’m drawn to moments where identity is forming, meaning is shifting, or something wants to be said more clearly. My role, both creatively and collaboratively, is to notice those moments and give them shape.

Light, space, restraint, and atmosphere recur across my work — not as aesthetics, but as tools for perception. I’m interested in how subtle decisions change how something is felt, and how clarity can be both quiet and powerful.

Background

Music was my first language. I’m a classically trained pianist, and songwriting came early — a way of making sense of feeling through sound.

Design followed later, offering a different kind of structure: systems, typography, composition, and intention. Over time, these practices began to inform one another. Music taught me about emotion and pacing. Design taught me about clarity and choice.

This site reflects that convergence — a single creative practice expressed through multiple forms.

How I approach work

I work slowly and deliberately.

I value depth over volume, and attention over output. I’m less interested in trends or spectacle, and more interested in work that holds up over time — work that feels considered, coherent, and honest.

I don’t see creativity as a performance, but as a process of listening, refining, and choosing.

A living body of work

This site is a curated collection of what I make — songs, visuals, identities, and writing — and a record of how those pieces relate to one another.

It isn’t meant to be exhaustive.

It’s a living body of work, shaped by curiosity, care, and ongoing attention.

About

Hello.

A throughline

Background

How I approach work

A living body of work