NOVA began as a question about identity, not design.
The project started with a group of extraordinary northern singers and a simple, slightly practical name... one that described what the choir did, but not who they were becoming. The work here was about helping the collective recognise the scale of what they held: not just voices for hire, but a sound with presence, emotion, and cinematic potential.
The shift from a descriptive name to NOVA marked a turning point. It reframed the ensemble from a regional service into an artistic force... a constellation of individual voices creating something luminous together. The identity leans into light, emergence, and unity, mirroring the way harmony works: many parts, one radiant whole. 
What makes this project meaningful is the balance it holds between roots and reach. The northern identity isn’t erased — it’s honoured and elevated. “Born in the North. Made for the world.” becomes both a statement of origin and a declaration of ambition. The brand gives the vocal collective a platform that matches their musical standard: refined, cinematic, and emotionally resonant.
This work is about collective brilliance... about what happens when individual talent is given a shared story, a shared language, and the confidence to take up space. NOVA doesn’t just describe a choir. It names a moment of emergence.