Pots & Pithoi represents a kind of work I’m deeply drawn to — where the role of design is not to decorate, but to reveal inherent quality.
The product already held depth, craft, and material integrity. The challenge was clarity. Removing noise, introducing order, and shaping a visual and structural language that allowed the prestige of the work to be understood without explanation. This project is an example of my belief that refinement is an active process — that restraint, proportion, and considered systems create confidence more effectively than embellishment.
It also reflects how I work at a strategic level: aligning positioning, language, identity and digital experience so the business model and the brand expression move in the same direction. The result is not just a visual identity, but a coherent framework the business can grow inside.
